The hard part was never the technology.
We help studios build things that haven’t been built before – and we’ll tell you plainly when AI isn’t the answer
Founded by Dr. Luke Dicken – twenty years of Game AI, most recently as Head of AI at Take-Two Interactive
Innovation & design
We work with your team on the problems nobody has solved yet — tech-agnostic, outcome first. Sometimes the answer is AI. Often it isn’t.
AI governance
Frameworks, policy and review processes that let you move on generative AI without betting the studio on it. Practical, not theoretical
GenAI delivery
When you already know what needs building, we build it. Production generative AI, shipped by people who understand games.
Where we show up
Luke has spent almost two decades on conference stages, podcasts and panels arguing about what games AI is actually for. Available for keynotes, press comment and advisory panels.
SPEAKING
DICE Europe 2026
Speaker – announced July 2026
PRESS
“My worry is that generative AI is poisoning the well”
GamesIndustry.biz – June 2026
KEYNOTE
AIIDE 2025
Keynote – November 2025